Etiqueta: Psychology

  • The Business of Choice

    The Business of Choice

    [spb_text_block animation=»none» animation_delay=»0″ padding_vertical=»0″ padding_horizontal=»0″ width=»1/1″ el_position=»first last»] «I think marketers study things that are related to behavior. They study attitudes, they study beliefs, they study perceptions, they’ll study memories of brands and the relationships people have with them. But it seems to me that these are all under investigation in the service of predicting […]

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