[spb_text_block animation=»none» animation_delay=»0″ padding_vertical=»0″ padding_horizontal=»0″ width=»1/1″ el_position=»first last»] «For the sake of simplicity, we’ve employed the term “advertising” in these pages, but perhaps one of the essential messages to take away from this book is that your job isn’t to create “an ad.” It’s to create something useful, entertaining or beautiful (or all of the […]